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TVBydleni.cz: NEAR living brings modern housing to Prague’s Palmovka district

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May 26, 2026
TVBydleni.cz: NEAR living brings modern housing to Prague’s Palmovka district

TVbydleni.cz, a platform focused on housing inspiration and lifestyle content, featured a report on our flagship development project NEAR living, which will offer 212 residential units for sale. The project is being developed in the rapidly transforming Prague district of Palmovka and will provide modern urban living with an emphasis on architecture, functionality, and access to local amenities. The report highlights not only the project itself, but also the ongoing transformation of the surrounding area, which has seen significant development in recent years.

NEAR living represents an important milestone for Fidurock Group. After years focused primarily on rental housing, reconstruction and redevelopment of apartment buildings and retail parks, this is the group’s first development project primarily intended for the sale of residential units. The project is located in Prague’s Palmovka district, which is gradually evolving into a modern urban neighbourhood with strong transport infrastructure, civic amenities, and growing residential potential.

The report also emphasized that the project design focuses on efficient layouts, high-quality architecture, and everyday comfort for future residents. The “within reach” concept is reflected in the close proximity of cafés, sports facilities, and cultural opportunities. In short, the apartments combine the energy of city life with the calm of nearby parks and green spaces — a balance that Fidurock considers essential for modern urban living.

The project responds to the long-term demand for housing in Prague while also reflecting changing client expectations. Today’s buyers are looking not only for an apartment itself, but for a high-quality living environment that fits different stages of life.

Michal Vencl, Development Director of Fidurock Group

We see Palmovka as a location with significant development potential. NEAR living represents an important step within the group’s development activities and at the same time a project that brings comfortable and timeless housing to a dynamically transforming part of Prague.

Palmovka has undergone a major transformation in recent years. Alongside new residential projects, the area has seen the development of offices, public spaces, and new services. The location also benefits from excellent access to the city centre and strong connections to Prague’s infrastructure. According to Fidurock Group, this combination creates strong foundations for long-term attractive urban living as well as an investment opportunity with value growth potential alongside the development of the district itself.

Watch the full report on TVbydleni.cz.

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